Founder of ZingFront: As the only Chinese star of the Facebook convention, what have we done right?

“ZingFront provides SaaS, a high-quality 3D video production tools which can help advertisers effectively minimize the cost: UnrealFront tools from ZingFront can create better ideas for their Facebook advertising…… Yeah, right. I can’t believe I’m going to put these concepts together – high quality, 3D video, simplicity!”

In the just concluded 2018 Facebook Global Partner Summit, Diana Williams, the product group director of Facebook introduced ZingFront in this way. In this conference, Diana introduced altogether four pioneering creative marketing companies to the world with ZingFront being the only Chinese company. What’s the charm of ZingFront that enables it to be praised by the world’s largest Internet giant?

Status Quo of Video Marketing at Home and Abroad

The overseas game market has always been dominated by video ads. But at the same time, on the one hand, the long period of video advertisement production makes advertising require a lot of resources and waiting; and during this process, it’s very easy to derail the market; on the other hand, the high cost of millions of dollars of video advertisement production causes manufacturers to bear plenty of risk during the marketing. With the reduction of site traffic and the popularity of wireless networks at home, it’s foreseeable that video advertising will also become future mainstream form of advertising. Under such circumstances, the existing video advertising production obviously cannot meet the market demand, thus quantitative production will become just needed.

Adherence to Produce What Is Needed by the Times

Zhao Xiuwen, founder and CEO of ZingFront, said that to find solutions for these problems is what ZingFront has been doing. In the 2018 Facebook Global Partner Summit, UnrealFront, a Zingfront product strongly recommended by Facebook, successfully broke the technical limitations of existing ad video production technologies with its combined technologies of 3D and the Internet, thus creating a whole new technological field. UnrealFront has successfully simplified a large amount of work in 3D video through technology cloud platform so as to realize the quantitative production of 3D video advertising. It has Completely subverted the traditional mode of video ad production: video ad production has been most criticized for its longer production cycle. UnrealFront will greatly reduce the process through modular form, thus sharply shortening the time cost, which will allow advertising to be more time-efficient and of high-quality. At the same time, it’s also helpful for manufacturers to conduct cost control.
Huge production capacity and convenient upgrading have already attracted many first-line game companies at home and abroad to adopt UnrealFront in video advertising production.

 

Staying on Track and Focusing on the Achievements

Why would ZingFront receive an invitation from Facebook to become the only Chinese star in the Global Partner Summit?

Zhao Xiuwen: Facebook Global Partner Summit in 2018 will showcase the latest technology in the world, which will impose quiet strict standards on the selection and exhibition of scientific and technological products. Dianna Williams only demonstrated four business partners (Improvado, Sellsuki, ZingFront, Leadsbridge) at the Summit in front of thousands of people, ZingFront being the only Chinese tech company.

We believe there are two core reasons: on the one hand, we have created the world’s first cross-border product, which has integrated 3D technology with the Internet in an unprecedented manner throughout the video production. The innovative process-oriented production has the privilege to become the so-called black technology; on the other hand, Facebook’s global advertising market has increasingly relied on video ads, which enables video to become a necessity, thus its craving for tech companies with efficient video production technologies. Against such context, it’s a great honor for our UnrealFront to be presented at the Summit.

This also marks another form of our Chinese company’s going out strategy in the Internet field, the Video Cloud.

What kind of a team are you? Why did ZingFront want to develop this video production product, the UnrealFront? What types of users does it focus on?

ZHAO Xiuwen: ZingFront’s team members are from Baidu, Ali, Facebook, Dorman, App Annie, etc. who are cross-border leaders in areas like data, machine learning, computer vision and advertising. Over 70% of team members have been engaged in technological research and development. The team, full of technological geeks spirit, compete in studying and solving technical problems everyday. In fact, the video black technology which has amazed the whole world had almost aborted. With the huge amount of engineering work for systematic R & D in 3D video production, there were altogether hundreds of thousands of lines of code during the release of product 1.0, which has been a daunting challenge for all engineers involved. Behind innovation and cross-border creation, there is the courage to tackle challenges, to overcome the impossible and to march ahead with no turning back.

The origin of the product is also in line with the founding aspiration of ZingFront. At the beginning of our creation, we decided to engage in the production of technical SaaS products which we are good at so as to pioneer into the advertising field. Throughout the market research process, we found that video advertising is the global trend of mobile advertising. The demand of advertising market lies mainly in intelligent delivery, advertising materials and video production. We spent two months visiting nearly 20 game distributors who have expanded their businesses overseas and found that the biggest bottlenecks in advertising video production are as follows: rigid forms in traditional video production with hardly no change over the past several decades, several months even half a year long of schedule and expensive cost of up to millions of dollars. The reality on the demand side is that they really need to produce several dozens or even hundreds of videos in a very short period of time (such as within a month or even a week) so as to select the best products. An advertising video that really touches the target users can attract more users to buy and save a lot of unnecessary marketing costs at the same time.

For sharp contradiction between the whole market demand and the supply end, we decided to develop UnrealFront products, which could subvert the entire traditional video production process so as to help market teams deliver high-quality video advertising through semi-automation, thus greatly enhancing the production efficiency and lowering production costs.

As the first to eat crab, what have you done right?

Zhao Xiuwen: The whole product could be gradually recognized by the market and got the recommendation of giant Internet companies like Facebook, during which of course, there are many hardships.

Let’s not talk about what we did right, instead we should talk about what we were missing at first.

– I did not expect the workload of the whole system to be so heavy, so at first, we were optimistic about the overall schedule; then we sped up talent recruitment and solved difficult problems step by step.

– I did not expect the technical requirements of the model to be so high, so at first, we did not put enough technology and art; later we paid special attention to tackling relevant problems and achieving further development.

– I did not expect the details of 3D technology and the talents for algorithm to be insufficient, so we have derailed for quite some time at the beginning; later we faced the status quo and developed our own talents.

If there are anything right, it must be that we have endured the temptation, stayed on track and focused on the achievements.

Quantization of Video Production: to make a 3D Advertisement within 10 Minutes

At present, overseas video ads are very popular. For video game companies, how often do they change the video advertising materials? How long is a video advertisement valid?

Zhao Xiuwen: On the one hand, there are differences in the frequency of video material replacement in different channels. For example, it’s faster for Facebook to update its materials; in general, video replacement will vary from a week to a few months. A good video can be used repeatedly in different channels for more than a year. On the contrary, for a bad video, once found its effect is not good, is always facing the adjustment of going offline.

On the other hand, it’s important to find a good creative point of view through rapid production, quick trial and error correction; good video ideas are constantly evolving and continuous optimization. Behind every good video material there are always dozens of video ideas.

What are current ways of making video ads? What has been simplified with UnrealFront? What are the typical game company customers at present?
Could you illustrate how much time and money one of your client had put into during the production of a video ad?

Zhao Xiuwen: You can log into our website to see video cases generated by our system automatically.

It will enable ordinary users to make a sophisticated video within 10 minutes because the technical cloud platform has done a lot of automation work, including 3D modeling for character bones, material rendering, action expression, lighting photography, special effects synthesis, cloud GPU, etc. Compared with the traditional 3D video production, it’s fair to say that this is unimaginable simplification.

Our clients cover advertising platforms and game distribution teams of all sizes. Our team members can use UnrealFront to move the whole production process online and create a script through selection of scenarios, figures and behaviors. Then they can render production of the script in the cloud and complete rendering within 5 minutes to create a finished product.

As you can see from this product demonstration video, it takes just a few hours to become familiar with the product.

What are the main features of UnrealFront? Can you tell us?

Zhao Xiuwen: UnrealFront can produce all kinds of game video ads, AR creative video, corporate promotion video and e-commerce brand video.

The main function is to produce works according to scripts in the cloud and in the video. Simply, it’s to combine scenarios, figures, and behaviors.

Specifically, it’s to combine 3D scene operation, figure model, action behaviors and speech expression, integrate the lens, filter, special effects and green curtain and adopt animals, vehicles and weapons. Then, it’s to connect all these elements together through automation to create a script.

A case in point would be the script of two man fighting.

Choose a classic terrain and two heroes, then let the hero attack with long-range effects, select the action of the running up to chase each other and apply weapons for close combat.

The Ideal Seesaw to Realize Balance between Professionalism and Practicability: Personalized Customization

So far, there are plenty of libraries for scenes, actions and roles in UnrealFront, including rendering and lens templates, but it seems that these are not enough. How does ZingFront look at this issue? How will UnrealFront expand its material libraries in the future?

Zhao Xiuwen: Actually, we have a multi-subject and multi-style character library, abundant scenes and special effects, over 10,000 levels of action library and nearly perfect lens settings which can be comparable to movies and TV shows (such as following, fixing, path and multi-target cameras). Through the combination and adjustment of various elements, it can deliver up to hundreds of millions of videos with different plots and styles, which should be enough to meet the needs of the vast majority of our customers.

In addition, we support the import of 3D character models and scene models in a variety of formats, including the import of characters with specific actions; this will allow customers to apply their own private model and various cloud abilities, thus enhancing the production efficiency and maintaining the exclusiveness of IP and featured videos.

More importantly, we are adding high-quality characters, animals, action and scene models everyday, allowing users to have more and more stories and scripts.

Many games have their own unique heroes and scene characters, and even very distinctive weapons. Currently, UnrealFront is the template in video production. How could users customize their video so as to make it more personalized design?

Zhao Xiuwen: Yes, every company wants to make unique, personalized video. On the one hand, we provide a large number of mass actors and classic scenes, and on the other hand, we allow customers to have exclusive private role models. We also have several partner companies specialized in model production and model art companies who provide long-term cooperation, discount and customized services.

In addition, UnrealFront has powerful video production capabilities with fool templates and more powerful, free-play mode of video production capabilities, namely: free imagination of users and the convenient delivery of stories.

In game advertising, the rendering effect is very important for different art styles which can effectively express the atmosphere of the game. UnrealFront possesses a more realistic rendering effect, including light effects, depth of field, global illumination, more personalized lens action, all of which seems couldn’t be adjusted. How do you see this problem? Do users have to make a choice?

Zhao Xiuwen: This is a very professional question. That’s true. Lighting, depth of field, rendering, global illumination, lens, etc., all are technical terms in traditional production, which can only be produced by professionals.

Now with UnrealFront, it’s easy for ordinary users to master these skills. Because behind the product there is a professional technical team with 50 people and a professional art team with 20 people who have uploaded a variety of professional capabilities and rendering calculations to the cloud so as to make it easy for ordinary users to apply in a short and convenient manner.

In other words, in order for ordinary users to quickly handle the tool and become self -directed directors, the system platform has done plenty of professional, systematic and technical algorithms work behind the scene.

Just cite a few examples:

I can produce the video effects of hand shaking and following of the depth of field without knowing the Path Bayesian algorithm and physical dithering algorithm of the camera.

I can create videos with different stories under varied weather, climate and rendering conditions and artistic styles without knowing the weather simulation, color reflection through light baking, rainwater and snowflake technology.

I can create lifelike virtual character behaviors without knowing facial expressions, character skeletons, fabric dithering and physical collision algorithms.

We have found a way to select products and maintain balance between practicability and professionalism, between ordinary users and professionals.

Finally, thank you very much for the trust and support from our media friends, the team and our friends. We are also looking forward for ZingFront team to make greater achievements in the global market.

 

ZingFront, the leading marketing data platform and 3D video ads semi-automatic producer.

Two hottest product of ZingFront:

  • UnrealFront, the first 3D semi-automatic video production tool.  In Oct. 11th, it is officially recommended by Facebook GPS(Global Partner Summit). UnrealFront makes it possible to produce 3D video in a creative and efficient way, which can save at least 80% work even for experienced colleagues.
  • SocialPeta, the biggest advertising and marketing database in the world. As a marketing data analysis tool, it covers the majority channels globally. Always follow the latest marketing trend, always capture and analyze the mobile advertising materials in global market. With the largest amount of materials and channels, SocialPeta has helped many famous companies gain deep marketing insights and make wise decisions.

More info: ZingFront.com