The popularity of Luo Tianyi (a virtual singer in China) and Hatsune Miku in the music field has made us no strangers to “virtual images”. While the culture of worshipping virtual idols in the early years was just a sub-cultural phenomenon that was only relatively prevalent in the ACG market, the prototype of a huge business empire is already formed behind the “3D virtual images”.
Virtual IPs will ignite another fire in marketing
Since artificial intelligence makes the game of the “virtual world” more novel and commercialized, the virtual images of the pan-entertainment market is about to ignite new commercial fires from virtual performers in films and on TV, the virtual images of enterprises, to IPs in the animation market and the operations of live broadcasts and short videos. To put it simply, to commercialize the virtual images is to realize the marketing value in online image display, social interaction, and content distribution by running a digital IP that represents a person or a brand.
The operation of virtual images differs from the design of brand logos or social avatars. It is a completely realistic experience with a humanistic sense. The facial expression, gesture, voice and tone can completely duplicate those of the user. Therefore, the virtual image is in fact a digital clone of the user who can basically represent him or herself.
The core of virtual IP is the virtual image itself and the output video. The production by MMD appeared early, but did not further develop due to unsatisfactory results, high costs, lack of support platforms along with other reasons. Nevertheless, ZingFront now provides a more effective stepping stone, namely the Live3D platform. All that the user needs to become a virtual broadcaster is a camera lens.
Live3D will create brand new stories for virtual images.
Live3D is a 3D video production tool that connects the virtual world with reality. Face capture and cloud processing technology can help realize interactive live broadcast and short video recording for virtual IPs, which can be applied in many fields such as live broadcast, social networking, and AR, etc. Companies and small studios that focus on the ACG market are the main targets of Live3D, as well as live broadcasters willing to try new things.
Easy and convenient to operate, Live3D helps you become a virtual broadcaster with just a camera lens. The user only needs to sit in front of the camera lens, and Live3D will be able to intelligently identify the user’s expressions, movements and speeches and duplicate them in real time in a virtual character, with various images and backgrounds for individual choices, free from restrictions of equipment, cost, recording site or the user.
The technology behind Live3D is mainly realized by mixing reality simulations and fusions and interactive control. The technology can be simply understood as “virtualization” of people’s expressions and actions, and captures of voices and facial expressions such as the movements of the eyes, eyebrows, mouth and the like. Combined with virtual IP, the videos are then output to other devices, thus displaying interactive broadcast of the virtual IP.
The success of the movie “Ready Player One” makes us full of commercial expectations for the virtual world, and the development of artificial intelligence has laid the path for the implementation of virtual images. As the boundary between the virtual world and reality blurs, the new Blue Ocean is opening a new chapter. Are you ready to play the leading role?