The size of global mobile advertising has been quickly on the rise – a pace only to be maintained for the next 3 years.
The developed countries of Europe and North America boast a mature internet industry, with huge growth potentials for South Asia (especially India), Southeast Asia and Latin America.
Stable growth has been maintained for the top 5 of global mobile advertising spending, namely, the US, China, Britain, Japan and Germany. Brazil, India and Indonesia represent the markets with great potentials.
Advertising fields and formats:
The video still functions as a mainstream, as it gives rise to the impressive performances of video advertising and playable advertising. Regarding the advertising fields, game and e-commerce ranked the 1st and 2nd respectively.
The distribution of global advertising channels:
The elaborated summary by SocialPeta, the world’s largest analysis tool of advertising intelligence, will be inspiring for the advertising of advertisers in 2018.