If you think this cute girl with a pink heart-shaped hair band in a uniform and boots is a Japanese anime character, you are wrong. She’sキズナアイ, also known to fans as Kizuna AI. She is the first virtual YouTuber around the world. The Top Four virtual YouTubers are: Kizuna AI, Mirai Akari, computer girl Siro and Kaguya Luna, and their popularity is beyond imagination.
Born in 2016, Kizuna AI seems to be more popular than her predecessor Hatsune Miku. Different from Miku who focus on music, Kizuna AI is the first virtual YouTuber sharing similar contents with other real-life YouTubers. Kizuna AI’s character setting is a cute chatty girl. She’s adorable, she sings in a cute way, and she does exercises, play popular games or try VR like all the other girls.
Kizuna AI has a nickname, Artificial Incompetence, for she’s made a fool of herself on YouTube. Because she’s an application of projecting technology, she carelessly described herself as “being nude” in a video. Unfortunately, this incident happened when YouTube was strictly censoring its content, and Kizuna AI got banned. She came back not long after, and as adorkable as she is, she held a news conference especially addressing this incident.
Debuted in December 2017, the new-comer Kaguya Luna is just as popular as Kizuna AI. Though being a new virtual idol, Kaguya Luna has a 600,000 base of subscribers on YouTube. Unlike other virtual idols, she is a tough spicy high-school girl. Sometimes people might even find her noisy. However, this special character setting has a natural touch instead. Her joyful and mischievous style attracts fans to come closer.
Mirai Akari, the richest among the Top Four, has a character setting of an amnesiac girl. She is such an idol with a dirty tinge that otakus love her to their bones. Computer girl Siro, on the other hand, is sweet and gentle, even ordinary and not fashionable at first sight. But she is a pro of computer games who K.O. components in a yandere way.
The trend of virtual idols blows in Japan and blows to the entire world. For example, The Swedish Music Company PowerFX created VOCALOID “Sweet Ann”, Korean Company SBS created female idol “SeeU”, British Zero-G created a singer Avanna, Vocro Labs created Spanish singers Bruno and Clara and China has its own virtual singer Luo Tianyi.
It can be seen that virtual idols, though being created through painting, animation, CG, etc., they have unique personal charisma like real-life counterparts and thus manage their fan groups. Virtual idols with storylines are like magnets to netizens. Some die-hard fans even watch their daily routine 24 hours a day. But unlike real-life idols, virtual idols exist solely on personalized figures which rely on varieties of contents. It is no wonder that many mainstream entertainment think tanks in the United States have predicted that by 2025, virtual idols would take half of the entire entertainment industry.
With the development of Artificial Intelligence, the era of good-looking idols is gone. Future AI idols might have more emotions and desires than human beings when the time of virtual idols comes along. Analysis points out that not only are there nearly 300 million users behind virtual idols, but also trillion-level potential awaits. People born in the 1990s, 1995s and even 2000s are major consumers in the future, and core two dimension users. With the steady increase in the number of core two-dimension users and the continuous growth of disposable funds, the business model of virtual idols transform has evolved from exploring to capital support. The ACGN (animation, comics, games and novels) culture has precipitated loyal fans, high-quality contents have expanded, and the market for virtual idols will continue to grow. It is reported that by 2016, the market scale of virtual idols would reach 100 billion yuan and is expected to reach 500 billion yuan in the future; the total number of two-dimension users will increase from 81 million in 2013 to 310 million in 2017. The marketing values of virtual idols are impossible to neglect to the capital world.
Taking advantage of the virtual idol market and based on mature technology, Zingfront has created its first virtual idol “gege”. With her big eyes, traditional Chinese two-bun hair style, “gege” wears a red cheongsam. She’s cute and adorable. What her character setting would be? Let’s find out.
Zingfront has released a beta virtual image cloud service to allow two-dimension players and studios easily create their own virtual figures. Transform into virtual characters by webcams and create an eye-catching show with expression artificial intelligence recognition, voice input and character action base. Zingfront virtual character cloud service aims to let everyone and every enterprise have their own IP image in this era of artificial intelligence and let imagination fly.
Stay tuned for more content and products.