【PDF enclosed】Casual games: monetization of video and playable ads

Overseas casual games have had well-developed monetization mode and revenue system. The data shows that ads monetization accounts for 46% of the revenue from casual games, and video ads and playable ads have been ever-increasing in popularity, which will bring considerable monetization revenue and a new operation pattern to game developers. And games of the same type in China are expected to usher a new stage of development.

(△ TOP 10 casual game advertisers overseas)

ZingFront data team sorted and published the overseas advertisers of casual game of different types and application analysis in the past six months, overseas casual games mainly covered in the report are as follows: IO, puzzler collection, parkour, merge/matching, tap+timing and education. The content overview of this report is as follows.

 

IO games: its ads are dominated by Html and video, and the download income is led by the US

According to the SocialPeta data, the creative material form of IO games is principally dominated by Html and video ads, and Admob and Facebook are its main advertising channels; the revenue and download contribution of the application is mainly led by the US, and the total contribution from China, Britain and Germany are approximate to that from the US.

 

Puzzler collection games: its ads are dominated by video, and the download income is led by the US

The creative material form of puzzler collection games is principally dominated by video ads, which is mainly advertised in Facebook and some other mainstream channels; and the revenue contribution and download are still dominated by the US, while Australia, China and Britain share the rest of the contribution.

 

Parkour games: video ads are the most predominant, and the download income is contributed by the US and China

The creative material form of parkour games is principally dominated by Html and video ads, while the video ads are more often applied; there is a diversified advertising channel, such as Facebook, AppLovin, AdMob and YouTube; in terms of the revenue and download, the US and China contribute the most and Britain contributes considerably.

 

Merge games: playable ads gain popularity, and the download income is dominated by China and the US

Merge games have extensive creative material forms, including Html, video and playable ads; they also have abundant advertising channels, mainly including some mainstream media such as Admob and Facebook; their main resources of revenue and download are mainly dominated by China and the US, and Britain and Canada also contribute part of the revenue and download.

 

Click+timing games: it is led by video and playable ads, and the download income is dominated by the US

The creative material form of click+timing games is dominated by video and playable ads, and playable ads were predominantly increasing in popularity in the past six months; Admob and Facebook are the main advertising channels; their main resources of revenue and download are mainly dominated by the US, followed by Britain and China. As an emerging ads form, the playable ads are expected to have a good potential for development and also one of important monetization modes for game developers to explore.

 

Education games: they have diversified ads forms, and download income is principally dominated by the US and China

The creative material form of education games includes Html, video and playable ads, Admob and Facebook are their main advertising channels; their main resources of revenue and download are mainly dominated by China and the US, and Britain and Russia also contribute part of the revenue and download.

 

Market Insights Report of Casual Game Company Oversea