Author Archives: Zebra

【PDF enclosed】Casual games: monetization of video and playable ads

Overseas casual games have had well-developed monetization mode and revenue system. The data shows that ads monetization accounts for 46% of the revenue from casual games, and video ads and playable ads have been ever-increasing in popularity, which will bring … Read More

ZingFront and Avid.ly Join Hands in Promoting Mobile Games Overseas

At the beginning of the new year, ZingFront, which is dedicated to big data, 3D cloud and creative cloud, and Avid.ly, a domestic success of promoting leisure mobile games overseas, achieved efficient and targeted market data insight, creative information analysis … Read More

【PDF enclosed】2018 Year-end Report on Mobile Apps (Emerging Markets Section)

Public data show that the global spending on mobile application promotion has been increasing year by year, and the compound annual growth rate of 2017-2022 period is projected to reach 16.2%. As the industry entered the stock era in 2018, … Read More

NetEase Games establishes strategic partnership with ZingFront to drive games marketing with data

As national regulatory policies on gaming market become increasingly stringent, the growth of online games slows down while market competence gets obviously fiercer. The mode depending on growth and extensive promotion becomes outdated; instead, gaming operation tends to be more … Read More

【PDF enclosed】 2018 Annual Report on Global Mobile Advertising – Games

In 2018, the global landscape of games has seen its changes, and the market as a whole displays a high growth trend. The degree of limits from the domestic policies greatly affects the ups and downs of the industry. The … Read More