How Airbnb strengthen its brand with Super Bowl ads, Youtube, and Facebook

Our theme today is about acceptance and love! We will look into how Airbnb leverages influential events and social ads to establish a brand. Super Bowl, a huge party for many Americans, is the most expensive yet commercially valuable global … Read More

How Donald Trump won president election leveraging Facebook, Youtube, and Google ads

While Obama gave his last speech in the White House, Donald Trump’s inauguration day is approaching. Unlike previous US presidents, Trump’s win of the President election is controversial, dramatic, and for many people, disruptive. No matter how you hate it … Read More

Facebook video ads insight sharing of Zynga’s “Dawn of Titans”

After 20 months of test, Zynga has finally released the legendary game “Dawn of Titans” globally at the end of 2016. It’s the first ever mobile game with console game quality, with unmatched experience and art style. Looking at the … Read More

How to make money with Influencer Marketing

As the cost of digital advertising and CPI continues to rise, game developers have to explore new marketing tactics to promote their games and acquire users. Leveraging influencers and KOL has become an evolving trend. However, for most game developers, … Read More